stay amazed every day combines trendwatching and brand positioning to offer unique, creative strategies. Our job is about encouraging organizations to engage with the changes going on all around them, so they’ll be ready to take an active role in shaping what comes next. stay amazed every day is founded by Krispijn Plettenberg.

I’m a lifelong technology fanatic, eternal optimist, and communications expert. I currently serve as President of the Dutch Association for Transactional Analysis, and Vice President of the European Council for Transactional Analysis. During my professional career of over 20 years in branding and communications, I have worked for leading international companies and organizations in financial services, retail, patient advocacy, automotive, education, and culture.
Building on my brand management experience, I founded stay amazed every day in 2008, so that I could combine my two passions – trendwatching and brand positioning – to offer unique, creative strategies to clients from diverse sectors. My company name is also my motto and it reflects my attitude toward my life and work. I am constantly amazed by new developments in science and technology and I am always wondering how today’s events will affect our future. To me, my job is about encouraging my clients to engage with the changes going on all around them. This way we discover new ways of looking at our organizations, our aspirations, and the promises we make to our target groups.